Meet Cameron.

After starting out as a mixed media artist since the day that she could mix media, Cameron became a visual & web designer and Adobe Creative Suite expert about 12 years ago. After a 4 year immersion into the incredibly talented art world of Florence, Italy, she's been putting her collective skillset to use through creative marketing consulting, building corporate brands, & digital media production since 2017.

After studying art & Italian throughout her early years, she ultimately earned her Bachelor's degree in Business Administration with a concentration in Marketing. After spending over 7 years in banking & eventually running their marketing departments, she's now focused on building the most brilliant brands in the universe.

Cameron's Marketing Ethos:

The best marketers are authentic, always in touch with the ever-evolving World of Marketing, and are habitually creating value for their intended audience that also translates into high ROIs for the brand. They test everything, scale what works, learn from what doesn't, and then optimize for conversions with the highest impacts that maintains brand standards and ethics. And they do this all while leaving wiggle room for innovation, creativity, process improvement, and humor.

Cam has a well-rounded background in everything marketing, business, and design, making visualizing and leading the big picture her strongest skillset. For project implementation, she's led creative teams since 2018 that have been made up of videographers, copywriters, strategists, designers, photographers, email marketers, web developers, social media content managers, marketing coordinators, ad specialists, and various vendors.

Why Creative Directing is her strongest skillset:

Knowing each one of the workflows involved in creative projects on a profound level, coupled with strong interpersonal communication, helps her support the team in many ways:

Deep consideration from all angles - the business & ROI angle, the marketing & KPIs angle, the design and UX angle - instead of just one corner is necessary for incredibly successful outcomes in any creative project.
Time, scope, & budget estimates are much more accurate & optimized than estimates from directors and executives who do not know firsthand the likely outcomes and workflows needed from each one of their team members.
When a team member needs specific help or coaching on their individual workflows or potential direction, Cameron can jump in, understand, & help them through it.
Creativity & innovation - Most of the time, the direction that most brands are going in is exactly what their competitors are doing. But Cameron considers what the crowd is doing and stays focused on market differentiators & industry trends, making quarterly & long-term focuses much more powerful from a brand development perspective.
Fostering mentorship is a natural outcome to people like Cameron, who are always looking to make sure that the team is stronger as whole, because the work, and ultimately the people, are what's most important.
When the creative team needs additional implementation support, Cam rolls up her sleeves & can get to work in any workflow that needs more love.

Cam's design prowess runs deep. Developing or redeveloping a brand's voice is a personal love because of the creativity that it allows and the high impact that it has in the projection of a company. She's not only an expert in visuals like branding packages, interactive PDFs, graphics, GIFs, videos, motion, & media kits, but she's been designing websites and maintaining ADA compliance for over 10 years. More importantly, understanding target audiences and aligning with each specific brand's guidelines, messaging, & strategy are strong suites as well.

Her marketing strategy ethos has been all about bringing plenty of storytelling, authenticity, creativity, and a scientific approach to the table for over a decade. Her omni-channel and UX-focused marketing approaches typically include market research, SEO, SEM/paid ads, copywriting, email marketing, relatable video, Linkedin, Youtube, Tiktok, Instagram, Pinterest, Facebook, third party vendors, & above all - value to the audience, which in turn brings high ROI and top-notch outcomes to the brand.

Cameron has extensive experience building accounts on social media platforms like Youtube, Linkedin, Instagram, Tiktok, and Facebook, both organically & through ads, but Pinterest is the one that she's really excelled at, and helped loads of clients achieve fantastic results on. Pinterest Ads are still one of the best ROI ads out of all of the social media platforms, with her Cost Per Lead, (AKA 'CPL") being as low as $2 per qualified lead. (With 'lead' equating to an email subscriber.)

Why focus on Pinterest? Pinterest is an 'evergreen' search engine, (unlike Instagram and Facebook), and currently holds the record for the longest lasting content. For example, a pin that was posted over 4 years ago still brings hundreds of people back to Cameron's website every week.

@evergray_creative It might sound silly for TikTok to be fiddling with fonts right now, but there was sooo much brand strategy that went into this font change. Having a font that's more ADA compliant (Americans with Disabilities Act) and more readable & accessible very likely helps TikTok not get banned in the US. And having a unique, bespoke font subconsciously signals to us visually that TikTok is different than other platforms. (With the pretty smart intent of making us love it more than other social media platforms.) Haters of the new font - do you still hate it? 🤔 #tiktoknewfont #tiktoksans #tiktokfont #brandstrategy #tiktoksnewfont #brandstrategytips #greenscreen ♬ Chill Vibes - Tollan Kim

@evergray_creative After 12+ years in the game, here's how I make a simple, high quality brand board/palette: I always do a really thorough initial consult with the client so that I truly do understand the brand well, and then I do one, maybe two brand board options, and present my favorite one that makes the most sense for the brand. (And I include all of the elements that I talk about in this TikTok.) I always want to present the brand board to the client in person or on video too so that I can see their genuine facial reactions and cater my presentation or make adjustments around their reactions to make sure that they're happy with everything. And while I'm presenting it, I'm explaining why I made certain decisions, and kind of selling it and getting them excited about it. (As they should be! 🥳🤌) You could have the same exact brand board and if you just send it via an email attachment, it doesn't build that excitement and the client ultimately doesn't see the value as much. Also, for it to sink in, most clients need to see some sort of visual mockup with this branding palette so I'll also do a few social media post mockups so that they can see what that branding looks like in action. ✨ #branddesign #designtok #designtips #brandingtips #branding #branddesigner ♬ R u n n i n g U p T h a t H i l l - audios

In a quest to grow businesses to be more and more scalable, implementing systems has been crucial in saving businesses' precious time. Productivity models and software like Asana, Trello, spreadsheets, & CRMs like Salesforce are used daily. From task template creating to operating procedure flowcharts to time tracking pie charts, Cameron is dedicated to productivity & project management.

Below is a video of Cameron explaining Kanban, a productivity model based off of Agile methodology, to artists:

Just want the lowdown on Cameron in quick bullet points?:

Artist at heart, reads books an absolute ton, heavily influenced by the time lived in Florence, Italy for 4 years, was back and forth between DC & LA when returning back to the states, started marketing consulting 8 years ago (mainly focused on helping artists & small biz owners), now lives in Virginia, & makes digital art & motion video for fun.
Business degree, so ROI & management focused, financial background of 8 years - started out as a mortgage loan officer, then shifted to marketing, then started running marketing departments about 6 years ago.

Main skills/experience:

Email marketing & CRM mgmt, both front-end & back-end - 9 years
Web design - front-end & back-end - 12 years
Social media mgmt, incl. Youtube - 8 years
Running ads - 8 years
Adobe Illustrator, Indesign, Photoshop, Acrobat, Premiere Pro, Media Encoder, & After Effects - 12+ years
Contract consulting - 8 years
Team management - 6 years
Legal marketing compliance - 8 years
Product dev, mostly courses & digital products - 7 years
Project management - 8+ years
Sales experience - 12 years
Brand building is Cam's favorite thing to do

CAMERON GRAY

Human-Centered Brand Building

Well-rounded & wholeheartedly committed to Authenticity, Innovation, and Being Absurdly Helpful across industries.

CAMERON GRAY

Human-Centered Brand Building

Well-rounded & wholeheartedly committed to Authenticity, Innovation, and Being Absurdly Helpful across industries.

CAMERON GRAY

Human-Centered Brand Building

Well-rounded & wholeheartedly committed to Authenticity, Innovation, and Being Absurdly Helpful across industries.

Meet Cameron.

PROFILE

Brands that Cameron has Worked With:

Blue Ridge Bankshares

Tailwind App - The Pinterest Scheduler

Fairway Independent Mortgage

Atlantic Union Bank

Daylight Energy/Anode Labs

Sunny Lenarduzzi

Jump to a section below:

Some of Cameron's Design Work:

Tech Toolbox

Adobe Illustrator

Adobe Photoshop

Adobe After Effects

Adobe InDesign

Adobe Acrobat

Kentico CMS

Wordpress

Shopify

Squarespace

Workfront

Meta Business Suite

Asana

Webflow

Pinterest

Youtube

Hootsuite

Tiktok

Adobe Firefly

Figma

Google Analytics

HubSpot

CMS Management

Project Management

CRM Management

Jira

Trello

Slack

Microsoft Excel

Microsoft PowerPoint

Drupal

Marketo

Convertkit

Mailchimp

Constant Contact

Total Expert CRM

GA4

Tech Toolbox

Adobe Illustrator

Adobe Photoshop

Adobe After Effects

Adobe InDesign

Adobe Acrobat

Kentico CMS

Wordpress

Shopify

Squarespace

Workfront

Asana

Webflow

Pinterest

Youtube

Hootsuite

Tiktok

Adobe Firefly

Figma

Google Analytics

Hubspot

CMS Management

Project Management