CAMERON GRAY
Human-Centered Brand Building
Wholeheartedly committed to Authenticity, Innovation, and Being Absurdly Helpful across industries.
CAMERON GRAY
Human-Centered Brand Building
Wholeheartedly committed to Authenticity, Innovation, and Being Absurdly Helpful across industries.
CAMERON GRAY
Human-Centered Brand Building
Wholeheartedly committed to Authenticity, Innovation, and Being Absurdly Helpful across industries.
Meet Cameron.
After starting out as a mixed media artist since the day that she could mix media, Cameron became a visual & web designer and Adobe Creative Suite expert almost 12 years ago. After a 4 year immersion into the incredibly talented art world of Florence, Italy, she put her collective skillset to use through creative consulting & media production under an LLC that she founded in 2016 called Evergray Media.
Though she studied art & Italian in college, she ultimately earned her Bachelor's degree in Business Administration with a concentration in Marketing. After spending over 7 years in banking & eventually running their marketing departments, she's now focused on building the most brilliant brands in the universe.
Cameron's Marketing Ethos:
The best marketers are authentic, always in touch with the ever-evolving World of Marketing, and are habitually creating value for their intended audience. They test everything, scale what works, learn from what doesn't, and then optimize for conversions with the highest ROI that maintains brand standards and ethics. And they do this all while leaving wiggle room for innovation, creativity, process improvement, and humor.
PROFILE
CREATIVE DIRECTOR
Even though Cam has a well-rounded background of business management, market research, visual design, copywriting, implementing content strategy, & managing ad campaigns, sometimes you can accomplish more with a team. So in addition to leading solely creative projects, she started leading wonderfully collaborative & creative teams in 2018.
BRAND DESIGNER
Cam's design prowess runs deep. She's not only an expert in visuals like branding packages, PDFs, graphics, videos, motion, & media kits, but she's been designing websites for over 10 years. More importantly, understanding target audiences and aligning brand messaging & strategy are strong suites as well.
MARKETING STRATEGIST
Her business marketing strategy ethos has been all about bringing plenty of authenticity & creativity to the table. Her omni-channel approaches typically include research, SEO, email marketing, relatable video, Linkedin, Youtube, Tiktok, Instagram, Pinterest, Facebook, paid reach, third party vendors, & above all - value to the audience.
PROFILE
CREATIVE DIRECTOR
Even though Cam has a well-rounded background of business management, market research, visual design, copywriting, implementing content strategy, & managing ad campaigns, sometimes you can accomplish more with a team. So in addition to leading solely creative projects, she started leading wonderfully collaborative & creative teams in 2018.
BRAND DESIGNER
Cam's design prowess runs deep. She's not only an expert in visuals like branding packages, PDFs, graphics, videos, motion, & media kits, but she's been designing websites for over 10 years. More importantly, understanding target audiences and aligning brand messaging & strategy are strong suites as well.
MARKETING STRATEGIST
Her business marketing strategy ethos has been all about bringing plenty of authenticity & creativity to the table. Her omni-channel approaches typically include research, SEO, email marketing, relatable video, Linkedin, Youtube, Tiktok, Instagram, Pinterest, Facebook, paid reach, third party vendors, & above all - value to the audience.
Jump to a section:
Some of Cameron's Work:
Brands that Cameron has Worked With:
In addition to lots of small business owner clients, big brands have also been in the mix. Project scopes are listed beneath each logo, and clicking on the logo takes you to the brand's website.
Tech Toolbox
Software Experience
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Adobe InDesign
Adobe Acrobat
Kentico CMS
Wordpress
Shopify
Squarespace
Workfront
Asana
Webflow
Youtube
Hootsuite
Tiktok
Adobe Firefly
Figma
Google Analytics
Hubspot
CMS Management
Project Management
CRM Management
Jira
Trello
Slack
Microsoft Excel
Microsoft PowerPoint
Drupal
Marketo
Convertkit
Mailchimp
Constant Contact
Total Expert CRM
Tech Toolbox
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Adobe InDesign
Adobe Acrobat
Kentico CMS
Wordpress
Shopify
Squarespace
Workfront
Asana
Webflow
Youtube
Hootsuite
Tiktok
Adobe Firefly
Figma
Google Analytics
Hubspot
CMS Management
Project Management
CRM Management
Jira
Trello
Slack
Microsoft Excel
Microsoft PowerPoint
Drupal
Marketo
Convertkit
Mailchimp
Constant Contact
Total Expert CRM
Video Production
From planning content through keyword research, to script writing and filming, to editing and producing the final product - working on videos from start to finish is a normal (and fun!) part of Cameron's workflow. Her videos are created for websites (embedded video gives a huge SEO bump), for tutorials on Youtube, for all social media ads, for Stories and Reels on Instagram, for Tiktok, for Pinterest, for Facebook, and for various needs that clients have. Below are a couple of examples:
@evergray_creative A very serious topic 🤌 #tinymic #filmingtips #socialmediatips #tinymicrophone #minimic ♬ Aesthetic - Tollan Kim
Video Production
From planning content through keyword research, to script writing and filming, to editing and producing the final product - working on videos from start to finish is a normal (and fun!) part of Cameron's workflow. Her videos are created for websites (embedded video gives a huge SEO bump), for tutorials on Youtube, for all social media ads, for Stories and Reels on Instagram, for Tiktok, for Pinterest, for Facebook, and for various needs that clients have. Below are a couple of examples:
@evergray_creative A very serious topic 🤌 #tinymic #filmingtips #socialmediatips #tinymicrophone #minimic ♬ Aesthetic - Tollan Kim
Motion Design
Converging between video production and digital art is a space where Cameron is absolutely in love with - motion design. Primarily produced in Adobe After Effects, but with experimentation being done in Blender & Cinema 4D, Cameron regularly produces motion design not just for fun, but for business purposes like product explainers, tutorials, etc. See a couple of examples below. (Click the circular arrow in the bottom left if the video is not playing.)
Web Design
Web development on all fronts:
- UX/UI Website Design
- Both Front & Backend Development
- Wordpress, Webflow, Shopify, & Leadpages + many other CMS & hosting familiarity
- SEO Optimization
- Landing Page Creation
- Software, Webhooks, API Integration
- A/B Testing
- Prototyping
- IT Troubleshooting
- Graphic Design
- Blog/Content Management
- Sales Copywriting
- HTML/CSS knowledge & editing
- Prototyping & Wireframing in Adobe XD
(Click on each image to go to the website)
Social Media Growth
Cameron has extensive experience building accounts on social media platforms like Youtube, Linkedin, Instagram, Tiktok, and Facebook, both organically & through ads, but Pinterest is the one that she's really excelled at, and helped loads of clients achieve fantastic results on. Pinterest Ads are still one of the best ROI ads out of all of the social media platforms, with her Cost Per Lead, (AKA 'CPL") being as low as $2 per qualified lead. (With 'lead' equating to an email subscriber.)
Why focus on Pinterest? Pinterest is an 'evergreen' search engine, (unlike Instagram and Facebook), and currently holds the record for the longest lasting content. For example, a pin that was posted over 4 years ago still brings hundreds of people back to Cameron's website every week.
Below are real analytics from both organic and paid ad campaigns:
@evergray_creative It might sound silly for TikTok to be fiddling with fonts right now, but there was sooo much brand strategy that went into this font change. Having a font that's more ADA compliant (Americans with Disabilities Act) and more readable & accessible very likely helps TikTok not get banned in the US. And having a unique, bespoke font subconsciously signals to us visually that TikTok is different than other platforms. (With the pretty smart intent of making us love it more than other social media platforms.) Haters of the new font - do you still hate it? 🤔 #tiktoknewfont #tiktoksans #tiktokfont #brandstrategy #tiktoksnewfont #brandstrategytips #greenscreen ♬ Chill Vibes - Tollan Kim
Email Marketing
Part of functional & well-performing marketing & sales funnels are powerful email marketing campaigns. Unlike any and all social media, brands actually own their email subscriber list & aren't subject to the finicky algorithm gods in this space. I have email list provider experience mainly with Constant Contact, Convertkit, InfusionSoft, MailChimp, & ActiveCampaign.
The below stats show real metrics from a business that Cameron built from scratch, and demonstrate well-above average results:
Brand Strategy & Development
As an Adobe Creative Suite Expert, developing a brand visually is not only easy, but Cameron honestly enjoys it because of her deep love for design. But creating well-developed brands takes more than just visuals - it requires thorough market research, clear messaging & mission fulfillment, aligned content, Interactive PDFs, & ad campaigns, and an overall user-friendly experience that's intuitive for everyone involved.
Here's an example of Cameron's brand strategy in action:
@evergray_creative After 12+ years in the game, here's how I make a simple, high quality brand board/palette: I always do a really thorough initial consult with the client so that I truly do understand the brand well, and then I do one, maybe two brand board options, and present my favorite one that makes the most sense for the brand. (And I include all of the elements that I talk about in this TikTok.) I always want to present the brand board to the client in person or on video too so that I can see their genuine facial reactions and cater my presentation or make adjustments around their reactions to make sure that they're happy with everything. And while I'm presenting it, I'm explaining why I made certain decisions, and kind of selling it and getting them excited about it. (As they should be! 🥳🤌) You could have the same exact brand board and if you just send it via an email attachment, it doesn't build that excitement and the client ultimately doesn't see the value as much. Also, for it to sink in, most clients need to see some sort of visual mockup with this branding palette so I'll also do a few social media post mockups so that they can see what that branding looks like in action. ✨ #branddesign #designtok #designtips #brandingtips #branding #branddesigner ♬ R u n n i n g U p T h a t H i l l - audios
In addition to helping develop dozens of clients' brands and her own brands, below are some fictional brands that Cameron conceptualized:n this area
Project Management
In a quest to grow businesses to be more and more scalable, implementing systems has been crucial in saving businesses' precious time. Productivity models and software like Asana, Trello, spreadsheets, & CRMs like Salesforce are used daily. From task template creating to operating procedure flowcharts to time tracking pie charts, Cameron is dedicated to productivity & project management.
Below is a video of me explaining Kanban, which is a productivity model based off of Agile methodology:
How To Contact
- Current availability: Open to contracts, investment opportunities, brand deals, collaborations, speaking engagements, press features, & various other opportunities.
- Best way to Contact: Email at Cameron@EvergrayDigitalMedia.com
- To request the most recent Resume/CV: Please send an email to Cameron@EvergrayDigitalMedia.com
Cameron Gray
Richmond, VA
Cameron@EvergrayDigitalMedia.com
Thank you so much for your interest
TLDR (Too Long, Didn't Read)
Just want the lowdown on Cameron in quick bullet points?:
- Artist at heart, reads books an absolute ton, heavily influenced by the time lived in Florence, Italy for 4 years, was back and forth between DC & LA when returning back to the states, started a marketing consulting biz 8 years ago (mainly focused on helping artists & small biz owners), now lives in Virginia, & makes digital art & video for fun.
- Business degree, so ROI & management focused, financial background of 8 years - started out as a mortgage loan officer, then shifted to marketing, then started running marketing departments about 5 years ago.
Main skills/experience:
- Email marketing & CRM mgmt, both front-end & back-end - 8 years
- Web design - front-end & back-end - 10 years
- Social media mgmt, incl. Youtube - 8 years
- Running ads - 6 years
- Adobe Illustrator, Indesign, Photoshop, Acrobat, Premiere Pro, Media Encoder, & After Effects - 10 years
- Contract consulting - 8 years
- Team management - 6 years
- Legal marketing compliance - 8 years
- Product dev, mostly courses & digital products - 7 years
- Project management - 8 years
- Sales experience - 12 years
- Brand building is Cam's favorite thing to do