BRAND DEVELOPER
FOR HUMANS
CAMERON GRAY
Wholeheartedly committed to Authenticity, Innovation, and Being Absurdly Helpful across industries.
BRAND DEVELOPER
FOR HUMANS
CAMERON GRAY
Wholeheartedly committed to Authenticity, Innovation, and Being Absurdly Helpful across industries.
Meet Cameron.
After starting out as a mixed media artist since the day that she could mix media, Cameron became a visual & web designer and Adobe Creative Suite expert almost 10 years ago. After a 4 year immersion into the incredibly talented art world of Florence, Italy, she put her collective skillset to use through creative consulting & media production under an LLC that she founded in 2016 called Evergray Media, which you can learn more about here.
Though she studied art & Italian in college, she ultimately earned her degree in Business Administration with a concentration in Marketing. After spending over 7 years in banking & running their marketing departments, she's now focused on building the most brilliant brands in the universe.
Cameron values: authenticity, transparency, creativity, humor, innovation, organizations that prioritize diversity & inclusion, and organizations that prioritize work life balance / counterbalance.
Meet Cameron.
After starting out as a mixed media artist since the day that she could mix media, Cameron became a visual & web designer and Adobe Creative Suite expert almost 10 years ago. After a 4 year immersion in the incredibly talented art world of Florence, Italy, she put her collective skillset to use through creative consulting & media production under an LLC that she founded in 2016 called Evergray Media, which you can learn more about here.
Though she studied art & Italian in college, she ultimately earned her degree in Business Administration with a concentration in Marketing. After spending over 7 years in banking & running their marketing departments, she's now focused on building the most brilliant brands in the universe.
Cameron values: authenticity, transparency, creativity, humor, innovation, organizations that prioritize diversity & inclusion, and organizations that prioritize work life balance / counterbalance.
PROFILE
CREATIVE DIRECTOR
Even though Cam has a well-rounded background of business management, market research, visual design, copywriting, implementing content strategy, & managing ad campaigns, sometimes you can accomplish more with a team. So in addition to leading solely creative projects, she started leading wonderfully collaborative & creative teams in 2018.
BRAND DESIGNER
Cam's design prowess runs deep. She's not only an expert in visuals like branding packages, PDFs, graphics, videos, motion, & media kits, but she's been designing websites for over 10 years. More importantly, understanding target audiences and aligning brand messaging & strategy are strong suites as well.
MARKETING STRATEGIST
Her business marketing strategy ethos has been all about bringing plenty of authenticity & creativity to the table. Her omni-channel approaches typically include research, SEO, email marketing, relatable video, Linkedin, Youtube, Tiktok, Instagram, Pinterest, Facebook, paid reach, third party vendors, & above all - value to the audience.
Brands that Cameron has Worked With:
In addition to lots of small business owner clients, big brands have also been in the mix. Project scopes are listed beneath each logo, and clicking on the logo takes you to the brand's website.
TECH TOOLBOX
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Adobe InDesign
Adobe Acrobat
Wordpress
Shopify
Squarespace
Asana
Webflow
Youtube
Google Analytics
CMS Management
Project Management
Jira
Trello
Slack
Microsoft Excel
Microsoft PowerPoint
Drupal
Convertkit
Mailchimp
Constant Contact
WEB DESIGN
Web development on all fronts:
- UX/UI Website Design
- Both Front & Backend Development
- Wordpress, Webflow, Shopify, & Leadpages + many other CMS & hosting familiarity
- SEO Optimization
- Landing Page Creation
- Software, Webhooks, API Integration
- A/B Testing
- Prototyping
- IT Troubleshooting
- Graphic Design
- Blog/Content Management
- Sales Copywriting
- HTML/CSS knowledge & editing
- Prototyping & Wireframing in Adobe XD
(Click on each image to go to the website)
VIDEO PRODUCTION
From planning content through keyword research, to script writing and filming, to editing and producing the final product - working on videos from start to finish is a normal (and fun!) part of Cameron's workflow. Her videos are created for websites (embedded video gives a huge SEO bump), for tutorials on Youtube, for all social media ads, for Stories and Reels on Instagram, for Tiktok, for Pinterest, for Facebook, and for various needs that clients have. Below are a couple of examples:
@evergray_creative A very serious topic 🤌 #tinymic #filmingtips #socialmediatips #tinymicrophone #minimic ♬ Aesthetic - Tollan Kim
VIDEO PRODUCTION
From planning content through keyword research, to script writing and filming, to editing and producing the final product - working on videos from start to finish is a normal (and fun!) part of Cameron's workflow. Her videos are created for websites (embedded video gives a huge SEO bump), for tutorials on Youtube, for all social media ads, for Stories and Reels on Instagram, for Tiktok, for Pinterest, for Facebook, and for various needs that clients have. Below are a couple of examples:
@evergray_creative A very serious topic 🤌 #tinymic #filmingtips #socialmediatips #tinymicrophone #minimic ♬ Aesthetic - Tollan Kim
EMAIL MARKETING
Part of functional & well-performing marketing & sales funnels are powerful email marketing campaigns. Unlike any and all social media, brands actually own their email subscriber list & aren't subject to the finicky algorithm gods in this space. I have email list provider experience mainly with Constant Contact, Convertkit, InfusionSoft, MailChimp, & ActiveCampaign.
The below stats show real metrics from a business that Cameron built from scratch, and demonstrate well-above average results:
SOCIAL MEDIA GROWTH
Cameron has extensive experience building accounts on social media platforms like Youtube, Linkedin, Instagram, Tiktok, and Facebook, both organically & through ads, but Pinterest is the one that she's really excelled at, and helped loads of clients achieve fantastic results on. Pinterest Ads are still one of the best ROI ads out of all of the social media platforms, with her Cost Per Lead, (AKA 'CPL") being as low as $2 per qualified lead. (With 'lead' equating to an email subscriber.)
Why focus on Pinterest? Pinterest is an 'evergreen' search engine, (unlike Instagram and Facebook), and currently holds the record for the longest lasting content. For example, a pin that was posted over 4 years ago still brings hundreds of people back to Cameron's website every week.
Below are real analytics from both organic and paid ad campaigns:
@evergray_creative It might sound silly for TikTok to be fiddling with fonts right now, but there was sooo much brand strategy that went into this font change. Having a font that's more ADA compliant (Americans with Disabilities Act) and more readable & accessible very likely helps TikTok not get banned in the US. And having a unique, bespoke font subconsciously signals to us visually that TikTok is different than other platforms. (With the pretty smart intent of making us love it more than other social media platforms.) Haters of the new font - do you still hate it? 🤔 #tiktoknewfont #tiktoksans #tiktokfont #brandstrategy #tiktoksnewfont #brandstrategytips #greenscreen ♬ Chill Vibes - Tollan Kim
BRAND STRATEGY & DEVELOPMENT
As an Adobe Creative Suite Expert, developing a brand visually is not only easy, but Cameron honestly enjoys it because of her deep love for design. But creating well-developed brands takes more than just visuals - it requires thorough market research, clear messaging & mission fulfillment, aligned content, Interactive PDFs, & ad campaigns, and an overall user-friendly experience that's intuitive for everyone involved.
In addition to helping develop dozens of clients' brands and her own brands, below are some fictional brands that Cameron conceptualized:
BUSINESS SYSTEMS
In a quest to grow businesses to be more and more scalable, implementing systems has been crucial in saving businesses' precious time. Productivity models and software like Asana, Trello, spreadsheets, & CRMs like Salesforce are used daily. From task template creating to operating procedure flowcharts to time tracking pie charts, Cameron is dedicated to productivity & project management.
Below is a video of me explaining Kanban, which is a productivity model based off of Agile methodology:
HOW TO CONTACT
- Current availability: Open to contracts
- Best way to Contact: Email
- To request a Resume/CV: Please send an email to Cameron@EvergrayDigitalMedia.com
Cameron Gray
Richmond, VA 23235
Cameron@EvergrayDigitalMedia.com