After starting out as a mixed media artist since the day that she could mix media, Cameron became a visual & web designer and Adobe Creative Suite expert almost 12 years ago. And after a 4 year immersion into the incredibly talented art world of Florence, Italy, she gained clarity about how to pursue her love for both art and marketing. Since then, she's been putting her collective skillset to use through creative marketing consulting, building corporate brands, & digital media production since 2017. Much of that work was under an LLC that she founded in 2016 called Evergray Media, which you can learn more about here.
After studying art & Italian throughout her early years, she ultimately earned her Bachelor's degree in Business Administration with a concentration in Marketing. After spending over 7 years in banking & eventually running their marketing departments, she's now focused on building the most brilliant brands in the universe.
Cameron values: authenticity, transparency, creativity, humor, innovation, organizations that prioritize diversity & inclusion, and organizations that prioritize work life balance / counterbalance.
4 HATS THAT CAMERON WEARS:
Cam has a well-rounded background in everything marketing, business, and design, making visualizing and leading the big picture her strongest skillset. For project implementation, she's led creative teams since 2018 that have been made up of videographers, copywriters, strategists, designers, photographers, email marketers, web developers, social media content managers, marketing coordinators, ad specialists, and various vendors.
To see exactly why Creative Directing is her strongest skillset, go here.
Cam's design prowess runs deep. Developing or redeveloping a brand's voice, messaging, & aesthetic is a personal love because of the creativity that it allows and the high impact that it has in the projection of a company. She's not only an expert in visuals like branding packages, interactive PDFs, graphics, GIFs, videos, motion design, & media kits, but she's been designing websites and maintaining ADA compliance for over 10 years. More importantly, understanding target audiences and aligning with each specific brand's guidelines, messaging, & strategy are strong suites as well.
Since Cameron's not always all business, she has a creative outlet in digital art and design. Bold, fun, and sometimes quirky - motion design, typography, animated storytelling, GIFs, & 3D pieces all are passion projects that are usually in the background behind corporate life. Inspired by exposure to classical art schools in Florence, along with modern concepts & design, her personal style tends to evoke dark feminine themes. Follow the latest works here & here.
Her marketing strategy ethos has been all about bringing plenty of storytelling, authenticity, creativity, and a scientific approach to the table for over a decade. Her omni-channel and UX-focused marketing approaches typically include market research, SEO, SEM/paid ads, email marketing, relatable video, Linkedin, Youtube, Tiktok, Instagram, Pinterest, Facebook, third party vendors, & above all - value to the audience, which in turn brings high ROI and top-notch outcomes to the brand.
FOLLOW THE JOURNEY ON SOCIAL MEDIA