After starting out as a mixed media artist since the day that she could mix media, Cameron became a visual & web designer and Adobe Creative Suite expert almost 12 years ago. After a 4 year immersion into the incredibly talented art world of Florence, Italy, she put her collective skillset to use through creative consulting & media production under an LLC that she founded in 2016 called Evergray Media, which you can learn more about here.
Though she studied art & Italian in college, she ultimately earned her Bachelor's degree in Business Administration with a concentration in Marketing. After spending over 7 years in banking & running their marketing departments, she's now focused on building the most brilliant brands in the universe.
Cameron values: authenticity, transparency, creativity, humor, innovation, organizations that prioritize diversity & inclusion, and organizations that prioritize work life balance / counterbalance.
Even though Cam has a well-rounded background of business management, market research, visual design, copywriting, implementing content strategy, & managing ad campaigns, sometimes you can accomplish more with a team. So in addition to leading solely creative projects, she started leading wonderfully collaborative & creative teams in 2018.
Cam's design prowess runs deep. She's not only an expert in visuals like branding packages, PDFs, graphics, videos, motion, & media kits, but she's been designing websites for over 10 years. More importantly, understanding target audiences and aligning brand messaging & strategy are strong suites as well.
Her business marketing strategy ethos has been all about bringing plenty of authenticity & creativity to the table. Her omni-channel approaches typically include research, SEO, email marketing, relatable video, Linkedin, Youtube, Tiktok, Instagram, Pinterest, Facebook, paid reach, third party vendors, & above all - value to the audience.
